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ZOOPLUS CAMPAIGN
CLIENT
AGENCY
YEAR
ZOOPLUS
UPLJFT
2021
The first ever campaign for Zooplus, entirely played out on social media.
We devided the campaign up into two phases - teasing a product invention and then setting up the reveal and actual product promotion.
>560 Assets
21 Languages
25 Countries
21 Languages
25 Countries
PHASE 1
PHASE 2
Besides the two main clips which we played out in different formats, we also did four single supplier clips for the second phase.
ORGANIC CONTENT
The campaign didn't only play out in paid media but was brought into all of zooplus' channels organically as well to engage the community.
We did polls, quizzes, memes and used behind the scenes material for tiktoks.
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