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HERMES CAMPAIGN
CLIENT
AGENCY
YEAR
HERMES LOGISTICS
UPLJFT X THJNK
2021
Hermes needed a new campaign that would work for over a year throughout all channels, on- and offline.
The idea was to use several emotional agents for the broad target group and have all our stories take place at Ole's Shop.
We had five different spots to play throughout the year. For each spot we created online cutdowns and display flights.
On Instagram we created different formats using the campaign visuals or behind the scenes material.
Influencers promote our "all inclusive" offer regularly to reach new audiences and create even more inspirational content like diy tutorials.
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